Q: Did you have any specific objectives or metrics in mind when you started the blogs?
Pinny Gniwisch: When we first were thinking about blogs, I went to our CEO, who happens to be my brother. We were sitting at a table, and I was obsessing about the whole blog phenomenon. He was commenting that it was a fad with no real value. But I decided to push it through and do it anyway. So I did some research -- this was a bit before blogs really became all the rage -- and got the software; within an hour, I had posted my first blog called Sparkle Like the Stars. And in my research I found that natural search rankings based on link popularity will help your site, i.e., your Web site will achieve higher natural search ranking if other sites, like blogs, link to you.
- People:
- Drew Barrymore
- Gniwisch
- Leslie
- Places:
- Palm Desert