E-commerce: How to Get Upper Management to Approve Additional Hires

Wolansky’s goal for the project was to increase SPV by 10 percent in several specific product categories for the test period.

4. Report on results. In summer 2005, the SPV in the tested categories rose 2 percent to 5 percent above the average SPV. While these numbers didn’t quite hit Wolansky’s goal, a little digging showed that SPV during the month of July usually is 4 percent below average, so the test nearly reached its goal of 10 percent in a few categories. This proved his hypothesis enough for the internal stakeholders, so Wolansky was given the additional budget necessary to make the Web merchant and art director positions permanent.