E-commerce: How to Get Upper Management to Approve Additional Hires

3. Prove the IFB with a test. Wolansky stressed that any viable test should be temporary and have the ability to be halted if it goes bad. So, he received permission to have a senior marketing staffer transfer his duties to the project full time, as the Web merchant, for a period of six weeks. To ensure that the merchant’s changes were made in a timely fashion, a freelance art director was contracted for the same length of time.