E-commerce: How to Get Upper Management to Approve Additional Hires
By
Matt Griffin
and Catalog Success
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Understaffing often is an issue for developing departments. Management would prefer that existing staffers handle emerging needs, leading to lost opportunities, due to a lack of available bodies. Nowhere has this been more prominent within the catalog business than on the Web. Brad Wolansky, director of e-commerce at outdoor gear catalog Orvis, explained in a session at the recent eTail conference in Philadelphia how he convinced management to bolster Web staff, leading to increased sales on Orvis’ Web site. Following is his step-by-step strategy.
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- Companies:
- Orvis Company
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