E-Commerce Has a Mobile Problem; Here’s How to Solve it

What's causing this divide? One issue that's holding mobile back is security fears. You can improve your mobile design until the cows come home, but if you aren't addressing security concerns, your sales won't reach their full potential.

In 2013, 23 percent of survey respondents told Econsultancy that they use their phones for a variety of pre-purchase behaviors, like browsing and reading marketing emails, but then they choose to purchase when they're on a computer. That's because 39 percent of shoppers are worried about how secure mobile shopping is.