E-Commerce Has a Mobile Problem; Here’s How to Solve it

During the holidays, ChannelAdvisor monitored e-commerce traffic and sales and concluded that "58 percent of e-commerce shoppers are still using their computers to search for merchandise, with 42 percent electing for mobile devices." However, there's a big discrepancy when it comes to shoppers who made a purchase in these channels. Most of the online purchase power is coming from computers, as 72 percent of online sales came from computers, 16 percent from smartphones and 12 percent from tablets.