The New Back End

The challenge is to create an information management environment that allows for rapid, low-cost development of new applications with easy access for all.

Traditional methods of demand forecasting and inventory planning aren’t yet effective for Internet sales. New customer demographics, geographics and the lack of sales history are preventing accurate forecasting. True demand is difficult to determine based on Internet activity. This includes lost orders when items are out of stock or when items are removed from the offering.