The New Back End

Rethink Fulfillment Process

Mature fulfillment operations with large-scale investments in automated storage, multi-item picking, packing and sortation systems are finding that “state of the art” for the catalog business isn’t as effective in meeting e-commerce customer demands. Traditional catalog fulfillment facilities are designed to accommodate an average order of 2.5 items from an inventory of up to 1,200 average SKUs per catalog. Products are purchased in bulk without packaging. Order picking and packaging systems are designed to combine multiple items in one shipment.