The New Back End

New Customer Expectations

Some e-commerce marketers are creating new customer expectations by advising customers of the exact day that an order will arrive at their home, and consistently doing it! Internet marketers have the advantage of quickly changing product offerings to ensure rapid fulfillment of in-stock items. Online access to shipment status information increases customer interaction and confidence. Delivering what you say you will, when you promise, has become the most critical success factor in developing repeat customers.