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• Make it personal. The GOT experts say sending personalized e-mails are a powerful tool for converting prospects into loyal customers. You’ll soon know more about customers’ interests and be able to send more relevant messages to increase response and retention rates.
For a free copy of the white paper, “Growing Opt-in Lists: Turning Web Browsers into Buyers,” go to www.campaigner.com
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Gail Kalinoski
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