E-commerce: Grow Your Opt-in Lists by Turning Browsers into Buyers

• Convince them your site is secure. Recent surveys show Internet users are still concerned about online security, Got Corp. says. Use every possible means to convince users that you will safeguard their private information. Provide numerous privacy policy links and reassure them that their addresses won’t be shared without their permission. Display the Secure Socket Layers (or closed lock symbol) and explain what it means.