E-commerce: Grow Your Opt-in Lists by Turning Browsers into Buyers

• Place multiple opt-in locations on your site. Too many marketers make the mistake of limiting opt-in requests to the home page, the whitepaper states. Include e-mail registration and opt-in requests on every page and at every potential customer interaction point on your site.

• Give users lots of options. Users want to be able to control the flow into their e-mail inbox as much as possible. Offer them choices about the types of e-mails you can send them, such as newsletters and alerts and their respective frequencies, and chances are you’ll get more opt-ins.