E-commerce: Grow Your Opt-in Lists by Turning Browsers into Buyers

Research shows that most people say they trust the content in e-mails they’ve signed up to receive. The challenge, though, is to build an opt-in list of loyal customers so you can convert those eyeballs into sales and keep them buying. GOT Corp., a Montreal-based e-mail service provider, offers several suggestions in its new white paper, “Growing Opt-In Lists: Turning Web Browsers into Buyers.”