E-commerce: Get in the Book

Always ask to be added to your customers’ online address books to help ensure that your e-mail campaigns are delivered, note the authors of the white paper “Authentication, Accreditation tion — for Marketers!” Use registration pages on your Web site and in all e-mail communications to remind consumers to add your URL and e-mail address(es) to their address books.

By being “white listed” in this way, you could realize several benefits: full image content and links will be rendered as you intend them to be; your e-mails will bypass personal adaptive filters; and you’re guaranteed placement in customers’ e-mail folders, according to the white paper, which was prepared by Bigfoot Interactive and The Direct Marketing Association, and released in June.

For more, visit: www.bigfootinteractive.com, or www.the-dma.org/antispam