E-commerce: Four Tips for a Better Customer Experience on the Web

* Provide plenty of info early and often throughout the buying process. Fry specified that placing the right amount of information in your customers’ hands as soon as they want it will make your Web site a better shopping destination. In addition to product specs, he suggested that marketers provide customers with after-care instructions, warranty details and other relevant information in PDF files to download at their leisure. In particular, “Buying guides for complex products produce a dramatic revenue lift for those users who traffic them,“ Fry said.