By
Matt Griffin
and Catalog Success
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* Assign more resources to the Web. “It’s amazing how few people are running e-commerce efforts,” Freedman said. “While the Web is primarily a technological construct, it still takes people to run these technology-based innovations.” She cited a recent e-tailing group survey that showed that the number of employees working on e-commerce applications at multichannel operations has remained static over the past three years. If merchants are going to reach the next level of e-commerce success, they will need to figure out how to add more resources to Web-based efforts, Freedman noted.
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- Companies:
- Fry, Inc.
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