E-commerce: Four Strategies to Successful ‘Searchandising’ On Your Site

2. Make continuous improvements. Nearly 60 percent of those responding to the survey said they saw benefits — such as improved customer satisfaction and streamlined processes — to the ongoing fine-tuning of the search and navigation process.

3. Search tools should be customer-friendly. Realize that people are bound to spell words wrong or make other mistakes while using a search application. Your search tools should use natural language processing, can recognize misspelled words and include a customized dictionary and thesaurus, the report says. Otherwise, you could be losing sales when a search comes up empty.