E-commerce: Four Strategies to Successful ‘Searchandising’ On Your Site

Here are four tips from the report, “Web Site Search: Revenue in the Results,” to help catalogers and other online marketers achieve the best results possible using searchandising applications.

1. Customize, it pays off. A whopping 86 percent of companies who achieved moderate to extensive customization to fit their products or services got the highest returns from their Web site search applications.