E-commerce: Four Steps for Better Web Site Tests

2. Develop a method to split traffic to your desired tests. Testing is great, but if you can’t control the path of traffic, you can’t perform a valid test, Cheng noted.

3. Use robust analysis tools that you understand. “A Web analytics platform is only as good as your ability to understand what it’s telling you,” Cheng cautioned. Don’t pay for more analytics than you can use, but make sure your platform has the ability to provide you with clear results of the tests you have in mind.