E-commerce: Four Steps for Better Web Site Tests

The first key to successful testing online is to take a full commitment to the process, said Stephen Cheng, marketing manager at online bookseller Alibris, in his session at last month’s Mid Market eTail conference in San Francisco. “Accept the fact that you will have duds, ideas that just don’t work when you test them,” Cheng said. Following are his tips for a better online testing process.