E-Commerce: Five Tips for Managing Online Strategy

5. Be consistent online and offline. You certainly hear this everywhere these days, but do be sure to review all your marketing materials, e-mail marketing and other Web initiatives to ensure your branding and messaging are consistent. This is a powerful way to keep your brand alive.

Suzanne McGann is president and majority owner of Voyageur I.T., a Web design, development and branding services firm that serves both consumer and B-to-B catalogers with e-commerce solutions. For more information, visit www.voyageurit.com .