E-commerce: eBay CMO Advises Heavy Focus on Consumer First, Technology Second

4. Speaking about eBay, he noted that “we’re a blessed brand. But we can do more to innovate.” One way, he said, is with its affiliate program. The program allows eBay affiliates to take parts of its site with them, called eBay to Go.

5. Also referencing eBay, Briggs noted that one way the company has been able to improve its market innovation practices has been to move about 1,500 people out of its San Jose, Calif., headquarters to other eBay offices. “We’ve organized smaller,” he said, “and are getting innovation through our company faster. We have much smaller teams and can now innovate much faster.”