E-commerce: eBay CMO Advises Heavy Focus on Consumer First, Technology Second

1. “Are we challenging each other to truly innovate, as opposed to mostly copying each other,” he asked. “At eBay, we need to drive more innovation in the auction platform to make the eBay brand stronger. Sameness doesn’t drive consumer demand.”

2. “Are we listening to consumers and the new ways they want to shop, browse and explore,” he pondered. “Ask what makes it easier for them to tailor the interaction they have on our sites.”