E-commerce: Easy Solutions That Make a Major Impact on Your Web Site

“This is cheap, but effective market research,” he noted. “Find where your customers are, go to them, and ask them questions about your site, your brand and your products.”

• Don’t show an empty page when site search doesn’t return results. “If we can’t meet the immediate search need, we’ll show the customer our top 10 holiday products, or the top 10 fastest shipping products,” Shaffer revealed. “We try to merchandise that space rather than give a blank page.”