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Paul Miller
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6. Relevant cross-sells and up-sells that increase average order. “The product page provides a perfect opportunity for customers to accessorize and for merchants to increase their average order,” Freedman said. “It’s all about creating that impulse buy and driving that average order up.” She pointed to J. Crew as an example of a cataloger that does an effective job of this.
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- Companies:
- J. Crew Group, Inc.
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Paul Miller
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