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Paul Miller
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4. Gifting inspiration: Create an exciting location where gift-givers will flock to find specific items and be inspired. In a recent survey, Freedman said she found that 77 percent of e-commerce sites offer a gift center, while 74 percent offer gift suggestions.
5. Outlets: A centralized, well-merchandised destination for liquidating products focuses shoppers, Freedman noted. She pointed to such a section on Recreational Equipment Inc.’s (REI) Web site that includes a newsletter sign-up for customers looking for the best deals.
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- Companies:
- J. Crew Group, Inc.
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