E-commerce: Don’t Leave These Elements Off Your Web Site

4. Gifting inspiration: Create an exciting location where gift-givers will flock to find specific items and be inspired. In a recent survey, Freedman said she found that 77 percent of e-commerce sites offer a gift center, while 74 percent offer gift suggestions.

5. Outlets: A centralized, well-merchandised destination for liquidating products focuses shoppers, Freedman noted. She pointed to such a section on Recreational Equipment Inc.’s (REI) Web site that includes a newsletter sign-up for customers looking for the best deals.