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Paul Miller
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1. Product comparison: “People want to compare different products, categories and brands side by side,” Freedman pointed out.
2. Customer reviews of products, because “other customers do read them,” she said.
3. Seasonal promotions: Use a calendar that mirrors customers’ behaviors and reflects outside influences, Freedman said. Let customers know about the colors of the season, for instance.
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- Companies:
- J. Crew Group, Inc.
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Paul Miller
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