E-commerce: Crucial Must-Haves for Web Sites and E-mail

* When creating privacy settings, default to the following options: Do send me e-mails; don’t share my e-mail address; do allow catalog mailings; and do allow sharing of my mailing address with select third parties.

* Include the following on the header of your site: Ordering phone number, e-mail sign-up, free catalog request, view shopping cart, site search, the current date in upper right corner and a request to “please bookmark this site.”