E-commerce: Crucial Must-Haves for Web Sites and E-mail

* Optimize feeds for paid inclusion and comparison shopping sites.

* Don’t let affiliates advertise your brand name.

* When choosing affiliates, use selective screening of new participants, Farabaugh said. Don’t allow bidding on brand, she noted, and don’t rely on discount programs.

* Include your privacy policy link only on your sign-up page, checkout page and home page, she advised. However, don’t include privacy policy option settings anywhere except on the privacy policy page.