E-commerce: A Solution to the Comparison Shopping Engine Hassle

4. Tell the CSEs you’d be more likely to start advertising or increase your ad spend with them if you can send and retrieve product and cost data more easily. Tell all CSEs to support the ARTS standards.

Alan Rimm-Kaufman is president of the Rimm-Kaufman Group, a paid search marketing agency. He writes online at http://www.rimmkaufman.com/rkgblog