E-commerce: A Solution to the Comparison Shopping Engine Hassle

2. Ask your merchants, marketers and IT reps to review the product schema. Do the fields have the data needed to describe your goods? Do they support your promotions, offers, shipping and tax situation? If not, offer ARTS suggestions on improving the specs for the next iteration.

3. Ask your IT team to develop a product data feed in the ARTS format. Make this your preferred format to send data to CSEs and your search agency.