E-Commerce in 2011: Stay Ahead of the Digital Game

Discounts/Coupons
Times are tough; jobs are scarce; money is tight. Offer online discounts and coupons to consumers. If you don’t, someone else will. Plus, adding discounts, coupons or even free shipping on bulk orders incentivizes customers to buy more products and come back frequently.

Ben Kirshner is founder and CEO of Elite SEM, a search engine marketing company. Ben can be reached at ben@elitesem.com.