By
Ben Kirshner
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To stay relevant, retailers should use these social media sites to deliver rich, highly relevant content — e.g., remarketing ads showing a product upsell of what's currently displayed on your website. Don’t be afraid to integrate these platforms into multiple areas of your business and across all audience channels, including your clients, vendors, partners and customers. It could boost your web traffic, too.
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- Companies:
- Microsoft Corp.
- Places:
- U.S.
Ben Kirshner
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