E-Commerce in 2011: Stay Ahead of the Digital Game

Google Content/Display
Today's consumers are smart and savvy shoppers. They do their homework, know what they want and how much they’re willing to pay for it. Likewise, the economy has made shoppers more frugal and more inclined to comparison shop than ever. For businesses looking to make a simple and cost-effective dent, Google and Bing offer streamlined, efficient content and display networks that are updated on a weekly basis. The options are much stronger than in previous years and will help you get qualified traffic at a cheaper cost per click.