By
Ben Kirshner
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What this tells us is that consumers know what they want, and they want it sooner than later. Their purchase decisions are often emotional. With mobile apps and SMS marketing, retailers can make it easier, faster and more engaging for consumers to click and buy what they want in a matter of seconds — before they have the chance to go home and reconsider their options.
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- Companies:
- Microsoft Corp.
- Places:
- U.S.
Ben Kirshner
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