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Ben Kirshner
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Mobile Ads
Over the years, consumers have become increasingly dependent on mobile phones to talk, search, shop and everything in between. Sixty-five million people in the U.S. owned smartphones during the three months ending in November 2010, up 10 percent from the previous year’s similar three-month period. The number of clicks in the mobile space is growing rapidly, fueling stiffer competition among businesses to market their products via mobile ads.
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- Companies:
- Microsoft Corp.
- Places:
- U.S.
Ben Kirshner
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