E-Commerce in 2011: Stay Ahead of the Digital Game

comScore reported that online retail spending reached $32.1 billion in the third quarter of 2010, a 9 percent increase vs. the same period in 2009. This marked the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates. Now consider that e-commerce spending reached $32.6 billion during the November/December 2010 holiday retail season, marking a 12 percent boost from the previous year (and an all-time record for the season). Here are some best practices for retailers to keep their bottom lines healthy in 2011: