E-Commerce in 2011: Stay Ahead of the Digital Game

Brands want to sell, shoppers want to buy. It may seem like a simple 1+1= 2 formula, but the digital shopping market is becoming more and more saturated with new forms of technology — e.g., social media, iPads, mobile phone apps. That, in turn, makes it even tougher for brands to convince shoppers to click and buy their products.