E-commerce: 10 Tips for a More Customer-centric Web Site

6. Go easy on the flash, bells and whistles. Functional, simple designs tend to do better on the Web. Just look at Google.

7. Make sure your homepage communicates with absolute clarity exactly what you do, what you offer and what makes you special.

8. Don’t waffle. Avoid all filler content that distracts from why your customers come to see you. Customers are highly impatient. They just want the killer stuff.