E-commerce: 10 Do’s and Don’ts for Next-gen Web Design

2. Give the details. Provide your customers with robust product descriptions that are available at the product detail level rather than just at the end of the checkout process or in an order confirmation e-mail. Blue Nile does an “amazing job” by providing detailed drawings in a pop-up window that explain how the clasp of a bracelet works or how a diamond is set, the panelists pointed out. Also, prominently place information about guarantees and privacy policies.