E-commerce: 10 Do’s and Don’ts for Next-gen Web Design

Here are some practical do’s and don’ts for starting to use this next-generation set of Web design tools:

Do’s:
1. Break out of the page-by-page Web site structure. Provide a naturally intuitive experience similar to that of desktop applications. Sites such as Gap.com and buildyourown.circuitcity.com (Circuit City’s home theater configurator) use this site structure.