E-coming of Age

I got three e-mails over the course of four days prior to Mother’s Day, then a late June offer, two mid-July offers and one at the end of July. The offers are to the point: 30 roses for $30; a $10 discount; buy 12 roses, get six free. The e-mails make it easy to order.

Not all the promotional e-mails I get are as effective or relevant. For instance, I’m overwhelmed by promotional e-mails from Harbor Freight Tools that are more general in nature and of little interest to me. I typically receive one per week.