E-coming of Age

So although both e-mail marketing and search engine optimization have come a long way in just a few years, there are greater advances catalogers can make. We'll continue to offer more and more articles on these subjects, beginning with Alan Rimm-Kaufman's column in this issue (see page 39) in which he conducted a fascinating study of e-mail sign-ups. Check it out, and let me know how you're doing.