E-coming of Age

As for search, I've become a searchaholic (then again, who hasn't?). Since I spend a significant portion of my day in front of my computer, I find myself searching for issue-related matters on Yahoo! or Google, and for particular products on those sites or Amazon.com.

It remains a crapshoot when I look to see which recognizable names come up on my product searches. Although Williams-Sonoma is close to the top in both free and paid search listings for "cookware," Home Depot is nowhere to be found on the first page of my "hardware" search. As for more specific searches, such as "golf drivers," TGW came up in the free search, but mostly small sites showed up in the paid search.