E-Catalog-Web Traffic, Drivers Needed (307 words)

AltaVista Rewards' members earn points for researching and comparing products, browsing, purchasing items after using the site's objective comparison shopping guide or visiting Shopping.com's 700 partner retailers' online stores.

Using a little direct marketing, AltaVista promoted the loyalty program with the "Smart Shopping is Rewarding" Sweepstakes. The sweeps awarded more than 1,200 AltaVista Rewards' members with a variety of daily and weekly "prize experiences," such as the Autobahn experience where the winner received a brand new Mercedes-Benz SLK230 convertible, a drive on the Autobahn, a ticket to the Formula One World Championship auto race in Hockenheim, Germany, and a trip to the Mercedes-Benz Stuttgart automobile facility.