E-Catalog-Web Traffic, Drivers Needed (307 words)

By Melissa Sepos

Loyalty Program Takes to the Road

The Web's third-largest shopping portal, AltaVista's Shopping.com, launched a new rewards program in July, to reward site users for browsing as well as shopping.

While the loyalty program will help raise AltaVista's ranking among portals and pad its wallet through increased affiliate and partner marketing programs, it will also make having a presence at the site more useful for catalogers. Already signed on are Sundance, L.L. Bean, J. Crew and Fingerhut.