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In the fashion, fun and entertainment sections Limited Too can sell in an indirect way by providing checklists for activities, such as slumber parties, that contain items available through the catalog or the store, but never drives the girl to the shop channel. The company wants to develop itself as an influencing force in terms of fashion and trends for the 8- to 12-year-old girl, so that it prepares them to buy the styles at the Limited Too.
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Melissa Sepos
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