E-catalog: Web Content

“The shopping channel is separate and distinct for legality in terms of marketing to minors on the Web,” says Davis who emphasizes that there is no direct or suggestive selling in the fun, entertainment and fashion sections to drive traffic to the shop channel.

The new site has a very large privacy policy stating that is doesn’t release private information of minors. The clickable disclaimer leads the viewer to a five page privacy policy that explains what gathered information is used for and by whom and outlines the result generated by each form. For instance the disclaimer describes what information the girl would supply if she filled out the “Sign Me Up Too!” form, and it details what the girl will receive and how frequently and its general content. The policy also supplies numerous contact addresses and customer service numbers.