E-catalog: Web Content

All three channels have the same look and feel.

“It is chaotic, bright, loud and junky, almost like a scavenger hunt,” says Davis. “From the browsing standpoint it appeals to the girl, but to the mom, as well.”

The Site

Currently, the Web site is currently divided into four sections: fun, entertainment, fashion and shop, the latter was just introduced May 16. After having digested COPPA, Limited Too, decided to keep the sales channel clearly labeled and separate from the content parts of the site.