E-catalog: Web Content

One of its most recent clients is Limited Too, an apparel retailer for girls 8- to 12-years-old. Limited Too launched its content-only site in 1999. While Limited Too is confined by the new Child Online Privacy Protection Act (COPPA) that went into effect May 1, it independently decided to use editorial to develop a no-pressure site for its “girl” to build brand awareness and increase customer retention.